“MARKETING IS ABOUT MOMENTS BETWEEN BRANDS AND PEOPLE.”*
COMMUNICATION AT THE RELEVANT MOMENT.
FOR ADVERTISERS
Reach your customers at the point of sale.
FOR RETAILERS
Monetize your existing customer base.
OUR CUSTOMERS
AND PARTNERS
AND PARTNERS
ADVERTISING WITH MOM
Communicate with your customers at key touchpoints in the customer journey. We distribute your message via digital out of home from the point of interest directly to the point of sale.
“IF MARKETING HAS ONE GOAL, IT’S TO REACH CONSUMERS AT THE MOMENTS THAT MOST INFLUENCE THEIR DECISIONS.”*
*https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey
FMCG
Communication at the point of sale with the highest relevance. Set the final impulse before the purchase. Communicate market launches of new products and the USPs of your products where customers are and where there is a serious intent to buy.
- Over 1,000 locations in Germany (Berlin, Hamburg, Cologne…)
- Over 135 million advertising media contacts per month at the locations of our FMCG-relevant retailer networks.
HEALTH
Reach your target group at relevant touchpoints during the customer journey in fitness studios, medical practices and pharmacies in an eye-catching way via DooH.
- 5,880 doctor‘s offices
- more than 65 million contacts / month
- 100% brand safe
- Targeting by location and specialty
PETCARE
Advertise in the first state-of-the-art Petcare Instore DOOH network in the KÖLLE ZOO experience stores.
- 24 stores with premium screens
- 100% the right target group in the pet sector, even for non-listed brands
- Up to 500,000 contacts per week
„We use MoM to communicate with our target group at relevant touchpoints on the customer journey through targeted digital out of home advertising.“
Lena Schmitz, Director Brand Shop Pharmacy
THE BENEFITS AT A GLANCE
Eye-catching, large formats at the POS
Measurable impact in awareness & sales development
High and precise targeting of the target group
Programmatically connected & dynamic ads
Ideal complement to online campagins & TV
100% brand safe, no AdFraud, climate-friendly
FOR
RETAILERS
Monetize your existing customer access, extend it digitally via our services and create a new, sustainable revenue model. We support you in transferring the existing reach at your physical locations into a scalable business model.
CONSULTING
- Workshops on retail media
- Development of advertising and monetization concepts
- Development of 1st party data strategy
TECHNOLOGY
- Analysis of existing solutions
- Recommendation of the right tech stack for retail media
- Implementation + set up of the technologies
- Workshops, employee training
MEDIA
- Digital out of Home
- Implementation of advertising and monetization concepts
- Reporting + advertising impact studies
OUR CONCEPT
WE ARE YOUR BUSINESS PARTNER FROM CONSULTING TO IMPLEMENTATION
Modular and customized retail media concepts
Strong business partner with proven successful experience.
Consistent focus on the overall success of dealers and their industry partners.
OUR RETAIL MEDIA VALUE PROCESS
CONSULTING – TECHNOLOGY – MONETIZATION
Responsibility and partnership
Consulting
Inventory and potential analysis to calculate the turnover of the business case.
Inventory and potential analysis to calculate the turnover of the business case.
Technology
Recommendation and implementation of the necessary technologies to realize the business case.
Recommendation and implementation of the necessary technologies to realize the business case.
Monetization
Cooperation in sales of the created inventories via MoM, if desired.
Campaign management.
Cooperation in sales of the created inventories via MoM, if desired.
Campaign management.
OUR ADVERTISING PRODUCTS
WE BUILD THE RIGHT RETAIL MEDIA OFFER WITH RETAILERS
INSTORE
OFFLINE
WEBSITE
APP
AUDIENCE EXTENSION
MoM SPECIALS
„As a retailer, we mainly talk to the manufacturer’s sales department. MoM supports us with know-how and technology so that we can also offer new solutions for the brand’s marketing. “
Axel Heidebrecht, Getränkeland
THE BENEFITS AT A GLANCE
- Expansion of your core business
- Generation of customer data & insights
- Creation of a new revenue model
- Secure and expand competitiveness
CONTACT
Feel free to contact us and we will present our current cases from the retail, health and FMCG sectors.
Inquiry contact form
MARKETING OF MOMENTS GMBH
Located in our office in the heart of Düsseldorf:
Wallstraße 10
40213 Düsseldorf
Germany
hello@marketingofmoments.com
Located in our office in Hamburg:
Friedensallee 38
22765 Hamburg
Germany
hello@marketingofmoments.com